The Honda NHL Playoffs marketing project emerged as a dynamic and captivating campaign aimed at fervently promoting the teams participating in the exhilarating NHL playoffs. The project’s primary objective was to create an immersive experience that resonated with hockey enthusiasts and casual fans alike, amplifying the excitement surrounding the tournament. SoundLabs, entrusted with the role of Sound Design, played a pivotal part in crafting an auditory journey that heightened the emotional intensity of the playoffs. Through expertly curated soundscapes, they masterfully captured the essence of the game, from the resonating cheers of the crowd to the crisp sound of skates gliding on ice. This auditory dimension added depth to the overall marketing endeavor, effectively immersing the audience and enhancing their connection to the teams and the game itself. The Honda NHL Playoffs project, with its innovative approach and collaboration with SoundLabs, succeeded in not only promoting the teams but also in delivering an unforgettable multi-sensory experience for hockey fans everywhere.