Project Integra was an innovative approach to promoting the brand-new Acura Integra. This project aimed to captivate car enthusiasts and everyday drivers alike by enhancing the driving experience through a range of cutting-edge accessories. The inclusion of Air Ride Suspension, The Logo Pattern Projector and the captivating car wrap designs all voted by Acura Canada’s Instagram Following. Among the key contributors to the project’s success was SoundLab, entrusted with the critical task of Location Sound and Sound Design. Our expertise in creating immersive auditory experiences for the project elevated it to new heights, making Project Integra an exemplary case of innovative marketing in the automotive industry.